Town Hall Symphony Hall
THSH was perceived as a classical music venue despite accounting for only 30% of its revenue. A new brand strategy and marketing guidelines was created to reposition THSH as a venue with entertainment for all ages and genres.

The redesigned What’s on guide increased ROI from £2 to £14 per £1 spent and the first edm increased click-through rate by 235%.

What we did: Brand strategy / Marketing guidelines / Advertising / What’s on guides / Sub brand naming / Art direction.